Orion Depp : Revisiting My Groundbreaking Binance (BNB) Crypto Investment Thesis from 2018

Orion Depp
3 min readJan 14, 2025

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How I Predicted Binance Coin’s (BNB) Ascent to Global Recognition at $9.85

In February 2018, I published my original investment thesis on Binance Coin (BNB). At that time, BNB was trading at under $10, and the cryptocurrency world was still in its infancy. My analysis set a bold $100 price target for BNB, grounded in Binance’s innovative tokenomics, exceptional profitability, and strong growth catalysts. This report not only captured market attention but also played a pivotal role in BNB’s rise as one of the most prominent altcoins.

The thesis was a bet on more than just numbers — it was a testament to the transformative potential of altcoins in an ecosystem dominated by Bitcoin and Ethereum. The success of that report not only validated my predictions but also helped institutional investors recognize the untapped potential in cryptocurrencies beyond the major players, alternative cryptocurrencies known as “Altcoins”.

The Crypto Market in 2018: Bold Predictions in a Risky Landscape

Back in 2018, the market was heavily focused on Bitcoin, Ethereum, Litecoin, Ripple & Bitcoin Cash. Altcoins were often dismissed as speculative and high-risk. Still, I saw Binance as a disruptor with its visionary roadmap and ability to list emerging cryptocurrencies. I believed that Binance’s platform would catalyze a wave of retail and institutional adoption of altcoins — and I was right.

Shortly after my BNB report, I expanded my research to include other high-potential projects like ZCash (ZEC), Decred(DCR), Ontology(ONT), and VeChain (VET). These reports cemented my position as a thought leader in the cryptocurrency industry and my X (formerly Twitter) grew to over 500,000 followers.

Why Reissue the Report Now?

Fast forward to 2025, the cryptocurrency market has matured, but the principles of fundamentals-driven research remain just as critical. I’m reissuing this report to demonstrate how strategic analysis and a clear understanding of market catalysts can identify opportunities with transformative potential.

This reissue also marks the relaunch of Orion Research, where I’m bringing institutional-grade insights to high-net-worth investors, crypto whales, and institutional funds. My focus is on special situations analysis, identifying undervalued digital assets, and providing actionable trade ideas with near-term driving catalysts that will unlock intrinsic value in an increasingly competitive market.

Expanding Orion Research Coverage

As part of this relaunch, I will begin by covering a diverse set of 22 cryptocurrencies across various sectors and market capitalizations.

Crypto projects interested in being added to my research coverage universe may write me on or on my . Criteria for inclusion in the Orion Research crypto research are: 1) Must have at least one VC from the Top 200 VCs according to CryptoRank, 2) be traded on or have been accepted to be traded on a Tier 1 centralized exchange (Coinbase, Binance, Upbit, Okex, Bybit or Kucoin), and 3) have the potential to reach $1 billion in market cap (Unicorn potential).

Access the Original Binance Coin Report

The full Binance (BNB) Cryptocurrency Investment Research Report published by Orion Depp in Feb. 2018 can be found .

About

I’m a cryptocurrency investment analyst, active crypto project advisor, and co-founder of Master Ventures Investment Management, a leading crypto venture capital fund. Over the years, I’ve guided over 20 major blockchain projects within ecosystems like Solana, Sui, and Ethereum, focusing on areas like tokenomics, capital raising, and centralized exchange (CEX) listings.

Before entering the crypto world, I worked as a management consultant at Bain & Company and as a buy-side equity analyst for a top-10 hedge fund. I hold advanced degrees in Investment Management and Accounting & Finance from The Wharton School and USC.

I’ve also co-invested with industry leaders like a16z, Animoca Brands, KuCoin Labs, and CoinList Ventures, further solidifying my presence in the blockchain ecosystem. Recently, I was honored to be ranked as the #6 most influential crypto influencer by Fanadise’s CryptoRank.

Connect With Me

If you’re interested in media inquiries, insights, or crypto project advisory services, feel free to connect with me:

The original Binance Coin ($BNB) report, published in February 2018, is available here:

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Orion Depp
Orion Depp

Written by Orion Depp

Orion Depp is a Crypto VC Fund Manager & Crypto Advisor. He is the Co-Founder of Master Ventures Investment Management (MVIM) and a former Bain & Co consultant

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